Abstract
Human trafficking is one of the strategic issues in the empowerment of women, which is a serious concern of government at both the central and provincial government and district / city in Indonesia. Local regulation which containing policies on the elimination of human trafficking was first conceived in Indramayu, which in fact is the area with high levels of human trafficking in Indonesia. A good policy is a policy that is known, understood, and implemented by the communities. Therefore, this research will be known about communication strategy about the human trafficking ellimination in Indramayu. Qualitative research with case study method used in this research. Research subject is Indramayu District Government officials who selected purposivelya and research subject is communication strategy about the human trafficking ellimination in Indramayu. Data were collected through interviews, pastisipative observation, and literature study. The result of this research shows that there are five considerations that form the basis of the communication strategy: audience characteristic, the purpose, legislation rules, “tupoksi” SKPD, and the availability of budget. Communication strategy is based on five considerations, there are communicator strategy, message and audience startegy, and media strategy
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CITATION STYLE
Mulyana, S., Octavianti, M., & Bajari, A. (2019). SOSIALISASI KEBIJAKAN PENGHAPUSAN HUMAN TRAFFICKING DI KABUPATEN INDRAMAYU. Jurnal Manajemen Komunikasi, 1(1). https://doi.org/10.24198/jmk.v1i1.10063
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