Successful operation model design of electronic commerce in China based on big data

Abstract

Electronic commerce(e-commerce) becomes one of the most important modes for the world’s economic growth after years of development. After being introduced into China, e-commerce has attracted widespread attention. At present, there are lots of e-commerce enterprises in China, which not only made outstanding contributions to China economic development but also generated great influences worldwide. Therefore, e-commerce is an indispensable business model in the development of modern enterprises and society. The development of cross-border e-commerce B2B is a great breakthrough of foreign trade in China, which made great contributions to the improvement of foreign trade turnover, the development of foreign trade enterprises as well as the economic growth. The research is conducted on this basis, summarizing and sorting out the successful models of e-commerce in China and the development of cross-border e-commerce B2B in detail.