A Proposed of Green Practices and Green Innovation Model in Malaysian Automotive Industry

Abstract

Green practices are increasingly implemented in the automotive industry. Green practices characteristic have direct effects on green innovation. The associations among different of green practices (internal environmental management, technology integration, logistic management, customer focus, supplier focus) and reviewed which green practices can effect on green innovation (green product innovation and green process innovation). Thus, the main purpose of this study is to develop a model that the structural analysis of green practices and green innovation in Malaysian automotive industry. The conceptual model using Structural Equation Modelling (SEM) has been proposed. Base on the proposed conceptual model and reviewed, research hypotheses are being developed, the paper culminates with suggested future research work.