TRADITIONAL FOOD PRODUCTS AND THEIR PROMOTION STRATEGY IN VIETNAM

Abstract

Traditional product development and their interest have been increasing among stakeholders recently. This research applies mixed methods of comprehensive literature review and secondary data collection related to the Vietnamese traditional food products (TFPs) production and a national promotion strategy for these products, namely the One Commune One Product program (OCOP). The results show that Vietnam has lots of traditional products, including foods, drinks, fermented products, … of which foods dominate the most proportion. In this study, TFPs in Vietnam are categorized into groups of traditional fermented products of alcoholic beverages, fish products, meat, soybean products, and vegetables. Additionally, the OCOP program has attained significant results of developing the TFPs, increasing income, and improving livelihoods for farmers.