Characteristics of Adolescents’ and Young Adults’ Exposure to and Engagement with Nicotine and Tobacco Product Content on Social Media

Abstract

To inform policy and messaging, this study examined characteristics of adolescents’ and young adults’ (AYAs’) exposure to and engagement with nicotine and tobacco product (NTP) social media (SM) content. In this cross-sectional survey study, AYAs aged 13–26 (N=1,163) reported current NTP use, SM use frequency, and exposure to and engagement with SM content promoting and opposing NTP use (i.e. frequency, source[s], format[s], platform[s]). Participants who used NTPs (vs. did not use) were more likely to report having seen NTP content (p-values