Regional aspects of the development of the cheese market in terms of the trend of healthy nutrition

Abstract

In public nutrition nowadays, the trend of healthy nutrition is gaining momentum. One of the products that can be attributed to this category is cheese. In modern conditions, the consumption of cheese by the population of the country is characterized by high regional differentiation. An analysis of the cheese market and the main factors of its development in the context of the trend of healthy nutrition served as the purpose of this study. The information base of research is the consumption of cheese by the population of the Russian Federation (a case study of the 16 largest regions of the country). Particular attention is paid to the analysis of the cream cheese market, which currently has a low share in the sales structure of this group of goods, but has a high potential for consumption growth. As a result of the analysis, it has been revealed that the greatest influence on the consumption of cream cheese is exerted by such factors as the number of sales outlets per capita in the region, the number of assortment positions in the store, and the level of trade integration.