Enhancing Tourist Loyalty Through Destination Attributes and the Mediating Role of Tourist Satisfaction

Abstract

This study examines the effect of destination attributes on tourist satisfaction in Gili Trawangan (Lombok), West Nusa Tenggara. Furthermore, our research also analyzes the impact on tourist loyalty. The research sample focuses on tourists who have visited Gili Trawangan (Lombok) two times or more. Our findings show a positive correlation between destination attributes and the number of tourists. Furthermore, a positive and statistically significant relationship exists between destination characteristics and traveller loyalty. These results provide evidence of the importance of destination attributes in increasing travellers visit satisfaction.