Impact of Demographics and Personality traits on Regret level of Investors: Determinants of Regret Aversion Bias

Abstract

Given study had investigated impact of six demographic variables and Personality trait variables (Agreeableness, Openness, Conscientiousness, Emotional Stability and Extraversion ) on emotional bias- Regret aversion. Ten Item personality trait model (Gosling, Rentfrow, & Jr., 2003) had used to measure personality traits. Based on work of (POMPIAN, 2006) regret aversion bias had measured. Data has been collected through Questionnaire from 585 respondents. Respondents who have knowledge of financial products, financial experts and investors had selected for filling the questionnaire. Logistic regression model had used to find out relationship between personality traits & regret aversion bias while chi- square method had used to find out relationship between demographic variables and regret aversion bias (Jr., Black, Babin, & Anderson, 2014). It was found that regret aversion bias had negative relationship with Agreeableness, Emotional stability and positive relationship with openness to experience.