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INTEGRATED MARKETING STRATEGY FOR BEVERAGES FRANCHISE INDUSTRY

  • Sultoni M
Makro: Jurnal Manajemen dan Kewirausahaan (2019) 4(2) 170-178
DOI: 10.36467/makro.2019.04.02.05
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Abstract

… the effective marketing strategy that’… marketing mix and Program of Integrated Marketing Communications (IMC). The element of IMC that’s used is consist of six tools, which are: advertising, sales promotion, event and sponsorship, direct marketing, and digital/internet marketing. …

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APA

Sultoni, M. H. (2019). INTEGRATED MARKETING STRATEGY FOR BEVERAGES FRANCHISE INDUSTRY. Makro: Jurnal Manajemen Dan Kewirausahaan, 4(2), 170–178. https://doi.org/10.36467/makro.2019.04.02.05

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