Effect of competitive intelligence on competitive advantage in Innoson technical and industry limited, Enugu state, Nigeria

Abstract

The study sought to determine the effect of strategic intelligence on technological know-how in a manufacturing firm, ascertain how innovation promotes brand reputation in the manufacturing firm and examine the extent of the relationship between human intelligence and employee loyalty in the manufacturing firm. The study had a population VL]HHRIIIIIIIIDQGGRII ZKLFKKDDVDPSOHHVL]HHRIIIIIIZDVVUHDOL]HGGXVLQJJ7DURR <0.05). Innovation significantly relationship affects brand reputation in the Nigeria manufacturing firms (X2 0 = 68.270 is greater than the Chi-square table value X2 1 = 9.49; p< 0.05). There is a significant relationship between human intelligence network and employee loyalty in the manufacturing firm (r = 705, P<05). The study concluded that competitive intelligence is a vital tool for strategic planning and competitive advantage. The study recommended that there should be an adequate investment in competitive intelligence process, facilities, and activities by manufacturing firm so as to be innovating in their product, services and competitive dispositions. In implementing competitive intelligence in an organization, employees should be equipped with the knowledge, skill and technical know-how of handling intelligence product.