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Green Banking Concept As A Positioning Strategy To Gain Brand Image

  • Prasetyo M
Proceedings of the International Conference on Economics and Banking 2015 (2015) 5
DOI: 10.2991/iceb-15.2015.3
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Abstract

Page 1. 1 GREEN BANKING CONCEPT AS A POSITIONING STRATEGY … This paper is aimed at describing the concept of green banking as a positioning strategy to improve the brand image of the company (bank) itself. The method used is a descriptive empirical method …

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Prasetyo, M. H. (2015). Green Banking Concept As A Positioning Strategy To Gain Brand Image. In Proceedings of the International Conference on Economics and Banking 2015 (Vol. 5). Atlantis Press. https://doi.org/10.2991/iceb-15.2015.3

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