ABOVE AND BELOW The distribution of mermaid, siren and sirène place names across Canada and the creation of related tourist attractions

Abstract

European colonists applied terms from their language cultures to various geographical features in territories they explored, occupied and/or settled in. In Canada this resulted in a number of locations being named after mermaids, the French equivalent, sirènes, or the related term sirens. This article provides a survey of these Canadian place names, including discussions of those few whose name origins are known. It also profiles two sites where the manufacture and installation of mermaid statues has resulted in mermaid:themed location naming and related tourism promotion. Discussion of the two examples leads to consideration of the promotional value of mermaid names, associations and visual branding.