The impact of symmetric web-design: A pilot study

Abstract

In this research-in-progress paper we propose a pilot study to investigate the effect of symmetric web-design. Cognitive, affective, and behavioral impacts of symmetry are investigated using EEG, skin conductance, heart-rate measures, and a questionnaire on an experiment of 14 participants, each presented with 100 stimuli of symmetric (50) and asymmetric (50) conditions in a random order. We expect to observe a longer sustained posterior negativity in the Event-Related Potential (ERP), a higher emotional response, as well as a higher visual appeal for the symmetric condition. Results are currently being analyzed and will be presented at the conference.