The IDM national student competition 2010-2011

Abstract

Undergraduate competition: What follows is a somewhat unusual contribution in our Case Study slot inasmuch as it is a theoretical rather than a practical exercise. But bear with us for a moment.For the last 14 years, the IDM has been setting a competition for teams of university students studying for marketing or business degrees. In 2010/11, no less than 120 teams entered that year's competition (for details, see www.theidm.com/studentcomp).TDA and teaching careers: The brief for this competition was to design a campaign for the Training Development Agency for Schools (TDA) to persuade undergraduates and recent graduates to:Consider teaching as a careerVisit the TDA websiteEnquire to get more information, andApply for teacher trainingWe felt that the winning entries chosen by TDA fully deserved wider publicity, so here is the runner-up (shorn, for space reasons, of its budgetary apparatus and creative material). For any HR department looking for marketing talent, the quality of entries to this annual event should be an eye-opener. © 2012 MACMILLAN PUBLISHERS LTD.