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The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers' Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement

  • Ghate H
  • et al.
Research in Sport Management & Motor Behavior (2020) 9(18) 111-126
DOI: 10.29252/jrsm.9.18.111
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Abstract

… In conclusion, we can say that electronic word of mouth (e-WOM) advertising can have a great impact … Electronic Word of Mouth on costomer purchase intention (case study on Iran Insurance … [The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of …

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APA

Ghate, H., & Sheikhalizadeh, M. (2020). The Effect of Electronic Word of Mouth (e-WOM) Advertising on the Sports Customers’ Purchase Intention with Emphasis on the Mediator Role of Consumer’s Involvement. Research in Sport Management & Motor Behavior, 9(18), 111–126. https://doi.org/10.29252/jrsm.9.18.111

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