‘Biting the hand that feeds’: Consumerism, Ideology and Recent Animated Film for Children

Abstract

It is the intention of this paper to explore the impact of consumerism on recent children's animated film, with a particular emphasis on some of the ways in which the medium is constructed in order to sell itself, and the effect that ideologies of consumption can be seen as having on the ideologies both embedded in and overtly conveyed through filmic texts in general and including a close analysis of Dreamworks' 2006 animated film Over the Hedge.