Assessing a promotional strategy for marketing electronic resources in the library environment

Abstract

In the fall of 2015, two librarians at San Diego State University initiated a project to enhance the visibility of some of the library’s numerous electronic resources. Promotional materials were created to highlight some of the main features and functionality of seven specific databases to which the library subscribes. Although there are many factors of this project that warrant further research, the authors can definitively state that usage for six of the seven electronic resources featured in their promotional project did increase when they were advertised to a wider campus population via the library’s website.