Hotel Innovation and the Creation of Competitive Advantage

Abstract

The objective of this research is to investigate the innovative factors and their effect on maximizing the efficiency of the services provided by the hotel accommodation. This paper is a literature review about hotel innovation. There is an urgent need to provide a unique differentiation of hotel products and examine the added value by providing innovative ideas to services to improve tourist experience. This paper is an introduction of new innovative ideas for further research and development of issues related to hotel services. The competitive environment is increasing and the solution for hotels is to be competitive and work under a systematic strategic using innovative ideas and create personal products for each customer for a unique stay. Being different and competitive is not only an idea but a choice to succeed.