Consumers attitudes towards ready-to-eat-food

Abstract

This Present study seeks to examine the consumer’s attitudes towards ready to eat food. The study was conducted in\rthe Raipur district of Chhattisgarh state. Primary data from 60 consumers were collected through personal interview\rmethod with the help of well-designed questionnaire. The study revealed that the consumers were more positively\rinclined towards “Ready-to-eat food” products and this was mainly due to the convenience factor and the change in the\rlifestyle of the people. The study suggests that the Ready-to-eat food product are very good example for time saving\rfood. Long shelf life food product are very popular among teenage consumer of daily routine. 65% consumers were\rvery happy is purchasing these food products. About 60% consumers agreed with hygienic condition of ready to eat\rfood products.