Customized mobile marketing platform design utilizing IoT based beacon sensor devices

Abstract

As diverse mobile devices such as smartphones and tablet PCs are rapidly popularized throughout the world, models for providing diverse services to users through these portable terminals have been rapidly appearing. In recent years, online marketing service techniques have been appearing with which Beacons, which are low-power Bluetooth protocol based short-range wireless communication devices, are installed in those types of shops such as marts, shopping malls, and department stores to monitor whether users have visited the relevant shops in real time through communication with the mobile devices of customers, who are clients, and when customers are judged to have visited the relevant shops, the customized advertising information and coupons based on the customer profiles are transmitted to the mobile devices of the customers. The most common technique among them is to transmit e-coupons for diverse products to the customers' mobile devices, thereby inducing the customers to use the relevant e-coupons. However, the marketing service that utilizes the customer information obtained through the transmission and reception of e-coupons that have been already issued is operated in the form of transmitting e-coupons in a random manner without considering the customers' shop visit patterns. For this reason, cases where the weak point of marketing is exposed so that even if e-coupons are transmitted to customers' mobile devices, the relevant customers do not revisit the shops occur frequently. Therefore, in this paper, a solution will be presented for more effective mobile marketing service platforms and operation algorithms that can properly transmit and provide customized e-coupons to the relevant customers by analyzing the profile information and patterns of customers who received the coupons transmitted through Beacon sensors.