Journal ArticleOPEN ACCESS

MARKET ORIENTATION: COMPANY PERFORMANCE AND GLOBAL CONSUMER CULTURE CHANGE

  • Rawung S
Journal of International Conference Proceedings (2019) 2(1)
DOI: 10.32535/jicp.v2i1.509
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Abstract

… , distribution and follow-up of market intelligence. In addition, … between market orientation and export performance is also … include a multicultural dimension in their market orientation …

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Rawung, S. S. (2019). MARKET ORIENTATION: COMPANY PERFORMANCE AND GLOBAL CONSUMER CULTURE CHANGE. Journal of International Conference Proceedings, 2(1). https://doi.org/10.32535/jicp.v2i1.509

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