Millennial research on fleek: Suggestions for improving generational research design

Abstract

This special issue will examine and embrace the uniqueness of millennials. We look at a number of issues related to this generational cohort, examining what makes them unique, challenging and even assets to those they come into contact with in their lives. In our opening article we discuss the unique attributes of millennials, provide researchers a framework for generational research best practices, and provide an overview of the articles featured in this special issue.