The Recognition of Fragrant Plant Characteristic in Enhancing the Place Image for Royal Town of Kuala Kangsar, Perak

Abstract

In Malay art, a flower or Bunga expressed about the beauties and aesthetics. At the same time, the fragrant plant belief to be a representative of paradise, which have a pleasant fragrance. It is observed that the used of aromatic plants has been a practices in Perak's royal ceremonies. This paper aims to identify the qualitative response on the recognition of the fragrant plant to support the reinforcement of place image of Kuala Kangsar as Royal Town of Perak. The results reveal that Lotus (Nelumbo), Melur (Jasminum), and Tanjong (Mimusops elengi) are mostly associated with Royal Town Kuala Kangsar, Perak. (100 words max.)Keywords: Fragrant plant; Place Image, Royal TowneISSN: 2398-4287 © 2019. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/e-bpj.v4i12.1874