Analyzing Persuasive Strategies Used in e-Brochures

Abstract

This research aims to analyze persuasive strategies used by the students of the English Department of Politeknik Negeri Padang (PNP) in creating e-Brochures. Ten brochures are chosen in this qualitative descriptive research. The data are the persuasion strategies applied in the brochures. After analyzing descriptively using Aristotle's rhetorical 'proof; ethos, logos, and pathos are found in the brochures. It is interesting to see that these brochures which talk about the natural view as the tourism destination tend to have some combination of persuasive strategies. It is implied that to create a good brochure, the writer has to consider the norm and value, then convince the reader with some argument or reason, and show his/her feeling about the object of the brochure.