The philosophy of the theory of preventive consumer law in digital advertising

Abstract

This article (paper) explains the philosophy of the theory of preventive consumer law in digital advertising so that it has validity and consumer rights against it are effective. Validity and effectiveness are considered both formally and materially. This allows the duties to be fulfilled and the rights to be enjoyed in practice, tailored to the variables of the case (case variables), but to be done in harmony with the juridical must be that governs it. That is the preventive law that is formulated: the being (advertising) is harmonious with the juridical must be (sources of law that are binding) that applies. When the being coincides with the juridical must be that applies. When being is the juridical must be that applies.