Ethical Issues Confronting Namibian Hybrid Media Organizations in the Digital Age

Abstract

There is a deep-seated realization that the uptake of digitization in newsrooms has necessitated the need for an ethical reformation. This article examines ethical issues confronting operations of selected Namibian hybrid media organizations. Using the Namibia Media Holdings and The Namibian as case studies, this article argues that the platformization of news work, ever-changing technological landscape, the immediacy of internet, media sustainability concerns, and the changing nature of public interest have reconfigured ethical decision-making in hybrid media organizations in Namibia. It demonstrates that although traditional journalism ethics are still relevant, there are new ethical issues confronting hybrid media organizations.