Public Diplomacy in the Belt and Road Initiative within the New Media: Theories and Practices

Abstract

The Initiative of the Belt and Road Initiative is an international cooperation that the Chinese government put forward to benefit more than 60 countries. This thesis tries to put theories of public diplomacy relating to The Belt and Road Initiative within new media communications, and to resolve how new media public diplomacy pushes communication and exchange between the countries of the Belt and Road Initiative. Through a literature review about the theory of public diplomacy and new media public diplomacy, this article attempts to use the theory of new media public diplomacy and visual graphic expression to construct the model of new media public diplomacy of The Belt and Road Initiative between the governments and the masses and within the masses themselves. Through investigation of new media public diplomacy of The Belt and Road Initiative with theoretical research and practical approach and under the guide of top-level designs from the government, this article will smoothly push new media public diplomacy between Chinese masses and the country masses of The Belt and Road Initiative, and finally realize the goal of interlinking the mass mind. Under new media communication, this article can be used to analyze the current situation of public diplomacy within The Belt and Road Initiative project and be used to practice new media public diplomacy along the countries of The Belt and Road Initiative and estimate its implementation effects in the future. Keywords: new media public diplomacy, masses, mass mind interlinked, The Belt and Road Initiative.