The Impact of Consumer Trust in AI and Brand Attitudes on Continued Use of Robotic Menu Customization

Abstract

This study investigates the role of consumer trust in artificial intelligence (AI) and brand attitudes on the intention to continue using robotic menu customization services, focusing on the coffee industry as a transformative context for AI-driven innovations. Using the Stimulus-Organism-Response (S-O-R) framework, the study examines how trust and brand attitudes mediate consumer behavior, highlighting the moderating influence of demographics such as age, income, education, and satisfaction. The findings underscore the critical interplay between trust, brand perception, and continued engagement, offering practical implications for businesses to enhance customer loyalty through personalized AI services.