ASSESSING THE INFLUENCE OF ORGANIZATIONAL COMMUNICATION AND MANAGEMENT ON HEALTHCARE EMPLOYEE PERFORMANCE: EVIDENCE FROM NORTHERN MALAYSIA

Abstract

Effective employee performance is crucial for the survival of organizations, especially in the healthcare industry, where employees are responsible for delivering quality healthcare services to patients. The objective of this study was to investigate the impact of organizational factors (namely organizational communication and organizational management) on the performance of healthcare employees in selected private healthcare establishments in Northern Malaysia. A sample of 152 employees was used, and descriptive analysis, correlation, and regression techniques were employed to analyze the relationship between the independent variables (communication techniques, communication barriers, training, and management style) and the dependent variable (employee performance). The results indicated that communication technique was the most critical and influential factor impacting employee performance, while training and management style also had a positive impact. The study recommends that healthcare establishments in Northern Malaysia prioritize effective communication techniques to improve employee performance. In conclusion, this study provides insights into the factors that affect employee performance in the healthcare industry and can inform organizational practices in improving employee performance.