BIBLIOMETRIC ANALYSIS: A QUANTITATIVE AND QUALITATIVE APPROACH

Abstract

To present guidelines that explores the potentialities of bibliometric and scientometric studies, which are quantitative, and integrates the qualitative analysis of documents. This goal will broaden the understanding of quantitative results and allow a deeper interpretation of the research results from documents selected by means of bibliometrics. An overview and guidelines for the analysis of performance analysis and scientific mapping of bibliographic research results in the Scopus and Web of Science databases, in addition to the content analysis of articles selected by some network analysis criteria. This article proposes an integrative approach comprising six steps: 1) research design; 2) collection and compilation of data for bibliometric analysis; 3) search expression refinement; 4) bibliometric analysis; 5) qualitative analysis and 6) reporting of research results. Guidelines to guide the analysis of bibliographic research aimed at structuring literature reviews. Integrate content analysis to deepen the interpretation of bibliographic research results. Guide to bibliometric and scientometric analysis using the software: R Bibibliometrix, VOSviewer, Gephi and yEd. The greatest contribution is the guide that guides researchers to structure literature reviews, based on free software.