Analysis of factors influencing consumer purchase intention for electric vehicles in Jabodetabek

Abstract

Background: Electric vehicles (EVs) have garnered increasing interest as sustainable alternatives to conventional cars, particularly in urban areas like Jabodetabek, Indonesia. This study aims to analyze the factors influencing consumer purchase intention for electric vehicles in Jabodetabek, focusing on attitudes, subjective norms, perceived behavioral control, cognitive status, product attributes, and incentive policies. Previous literature highlights the importance of behavioral theories and marketing strategies in shaping consumer intentions toward sustainable transportation options. Methods: The research employed a quantitative approach, utilizing a survey to collect data from a diverse sample of respondents in Jabodetabek. Structural Equation Modeling (SEM) was used for data analysis, specifically the Partial Least Squares (PLS) method, to examine the relationships between the identified factors and purchase intention. Findings: The analysis revealed that attitude, subjective norm, and perceived behavioral control significantly influence purchase intention, with effect sizes of 0.35, 0.25, and 0.20, respectively, all statistically significant at p < 0.05. Additionally, product attributes and monetary incentive policies were found to play essential roles in shaping consumer preferences, while non-monetary incentives exhibited a moderate impact. Conclusion: his study concludes that enhancing consumer attitudes and perceptions regarding electric vehicles, alongside effective incentive policies, is crucial for promoting EV adoption in Jabodetabek. Novelty/Originality of this article: This research contributes to the existing body of knowledge by providing a comprehensive analysis of specific psychological and socio-economic factors affecting purchase intentions for electric vehicles in a developing urban context, an area that has been underexplored in prior studies.