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Staging a Creative Culture

  • Walesh S
Leadership and Management in Engineering (2012) 12(4) 338-340
DOI: 10.1061/(asce)lm.1943-5630.0000193
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Abstract

The article focuses on the significance of creativity in organizations. It cites several benefits of innovation and creativity such as organizational productivity, less cost of public works and improved reputation. It explains the required components of innovation such as expertise, motivation and creative-thinking approaches.

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APA

Walesh, S. G. (2012). Staging a Creative Culture. Leadership and Management in Engineering, 12(4), 338–340. https://doi.org/10.1061/(asce)lm.1943-5630.0000193

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