Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Perceived Enjoyment Terhadap Minat untuk Terus Menggunakan Aplikasi Investasi di Indonesia

Abstract

This study aims to determine the effect of perceived ease of use, perceived usefulness, and perceived enjoyment on the intention to continue using investment applications in Indonesia. This research uses the TAM model with the novelty of examining perceived enjoyment in investment applications. Survey was administered involving 328 respondents who had ever made transactions purchasing investment products on investment applications. Data were analyzed by SEM using the JASP application. This research was conducted by analyzing the results of questionnaires from 328 respondents who had made investment product purchase transactions in investment applications. This study uses JASP as a tool for conducting SEM analysis. This study shows that perceived usefulness and perceived enjoyment have a positive and significant effect on intention to continue using. Meanwhile, perceived ease of use has a positive and significant effect on perceived usefulness and perceived enjoyment. However, perceived ease of use has a negative and insignificant relationship to intention to continue using directly. The most significant effect on intention to continue using is perceived enjoyment. Therefore, companies need to pay attention to things that are directly related to perceived enjoyment to make consumers continue to use investment applications.