A Study on the Application of Nonverbal Communication in Cross-Cultural Business Negotiation

Abstract

Generally speaking, human communication has two ways: verbal communication and nonverbal communication. People usually pay more attention to the verbal communication and neglect the nonverbal communication. With the development of the society, people have more chances to communicate with people from other nations. Since different nonverbal behaviors have different meanings in different cultures, conflicts are unavoidable. Nonverbal communication is attracting more and more peoples’ attention. The author makes an analysis of the application of nonverbal communication in cross-cultural business negotiation as to help businessmen to improve the efficiency in cross-cultural business negotiation and achieve success in cross-cultural business.