Transforming data into insight

Abstract

This article focuses on a new approach to using quantitative data being trialled at Library Services, Liverpool John Moores University. By employing business intelligence software to interrogate, combine and analyse a variety of data sources, data is transformed to provide insight into customer needs and preferences, which will better inform services. This case study will help librarians looking to extract more meaning from their data by outlining the different stages that this data needs to go through to transform into insight. This framework is especially suited to environments where the volume of data available to practitioners can prove daunting.