Conference ProceedingsOPEN ACCESS

Application of Digital Innovation with a Freemium Business Strategy to Increase Sales of Accounting Software in Indonesia

  • Zulma G
  • Erida
Proceedings of the 3rd Green Development International Conference (GDIC 2020) (2021) 205
DOI: 10.2991/aer.k.210825.068
N/ACitations
Citations of this article
8Readers
Mendeley users who have this article in their library.

Abstract

… about the strategy of freemium software which is a new business model in the digital era by … ) to investigate the effects of the freemium strategy as a promotional tool to increase user …

Cite

CITATION STYLE

APA

Zulma, G. W. M., & Erida. (2021). Application of Digital Innovation with a Freemium Business Strategy to Increase Sales of Accounting Software in Indonesia. In Proceedings of the 3rd Green Development International Conference (GDIC 2020) (Vol. 205). Atlantis Press. https://doi.org/10.2991/aer.k.210825.068

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free