Journal ArticleOPEN ACCESS

Brain power

Sales and Marketing Management (1997) 149(5) 39
DOI: 10.12968/s0013-7758(25)90127-4
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Abstract

Customers are more sophisticated - and more demanding - than ever. Here's how to build a sales force smart enough to keep winning their business.

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APA

Brewer, G. (1997). Brain power. Sales and Marketing Management, 149(5), 39. https://doi.org/10.12968/s0013-7758(25)90127-4

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