The Rise of Online Shopping with Augmented Reality, for the New Hope of Indonesian Economics Rebound

Abstract

Indonesian economics growth is in the lowest position at the Q1 of 2020 due to pandemic Covid-19, including in business sector. Now, business sector is starting to raise up by maximizing online channel and develop their technology. E-commerce/Marketplace in Indonesia has involved AR technology in process of online shopping. This technology is new for consumer of marketplace in Indonesia. Aim of this research is to find out the possibility behaviour of consumer in online shopping with Augmented Reality technology based on gender and age. This research is using primary data by distributing questionnaires to 62 respondent domiciled in Palembang with non-probability sampling method and convenience sampling technique. Data analyse with crosstab using SPSS. This research found that almost all consumers base on gender and age are interested in using AR technology on online shopping. It also found that possible behaviour most of the consumer after using AR is to add the product on chart.