Research on Nintendo’s Marketing Strategy During the Epidemic

Abstract

COVID-19 happened unexpectedly. The adverse impacts brought by COVID-19 are profound and continuing. For example, the revenues of firms in various fields are suffered from it. But there are still some surviving companies. So the marketing strategy of these companies is significant. This research studies a company called Nintendo that has a very good revenue during the epidemic. By using the Four Ps of marketing strategy theory, it analyzes the marketing strategy of Nintendo[1]. This paper will show the behavior of Nintendo from four aspects, product strategy, pricing strategy, placing strategy and promoting strategy. The product strategy points out that Nintendo designs its products based on the needs of customers, considering more for customers. This allows the buyers to feel more comfortable and tend to spend more in Nintendo. Second, the pricing strategy. Nintendo sets prices above not too much for their single one. Thus more people can afford their products, promoting them to purchase the products. Third, the placing strategy indicates that Nintendo minimizes their costs to maximize their profits and they always prepare a plan B. Therefore, they can avoid some independent troubles to some extent. Forth, the promoting strategy suggests that Nintendo establishes a nearly perfect after-sale system to guarantee the entertainment of the customers, reducing the decline of the number of customers.