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Ways to neutralize the country-of-origin effect in the emerging market firms international branding 1

  • Witek-Hajduk M
  • Grudecka A
International Journal of Management and Economics (2023) 59(1) 46-56
DOI: 10.2478/ijme-2022-0027
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Abstract

[2014] POINT OUT THAT, DEPENDING ON THE COUNTRYS POLITICAL AND HUMAN CAPITAL STATUS, (1) COUNTRY BRANDING STRATEGY PROMOTING PRODUCTS/BRANDS AS ORIGINATING FROM THE COUNTRY WITH A HIGH

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Witek-Hajduk, M. K., & Grudecka, A. (2023). Ways to neutralize the country-of-origin effect in the emerging market firms international branding 1. International Journal of Management and Economics, 59(1), 46–56. https://doi.org/10.2478/ijme-2022-0027

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