Development of B2C e-commerce in the European union countries

Abstract

Development of B2C e-commerce can be reviewed from different perspectives, using various data and predicting conclusions based on them. The topic of this paper is to explain development of B2C e-commerce in the European Union countries. Collected are data from third, in depended side which is showing the percentage of e-retailers from EU countries that are selling products and services on the B2C market. Observed countries can be grouped together into clusters, but differences between them and development trend are obvious. Counties with the similar socio – economic development within the same clusters have differences between B2C e-commerce developments.