STRATEGY ANALYSIS OF SMALL-SCALE BUSINESS DEVELOPMENT OF LEATHER PRODUCTS IN SIDOARJO REGENCY OF EAST JAVA, INDONESIA

Abstract

Micro, Small and Medium Enterprises of East Java has contributed 54.34\% to the total value of Gross Regional Domestic Product of the region. Various problems experienced by the leather processing industry located in Sidoarjo and Surabaya. These problems include management which includes poor accounting system and procedures, transaction recording is still done manually and do not have profit balance report. The purpose of this research is to know the strengths, weaknesses, opportunities, and threats faced by the leather craftsmen in Surabaya and Sidoarjo in the short and long term and to know how the participation of local government and related agencies in developing leather processing industry in these two locations.