First impressions and the built environment: exploring zero acquaintance judgments in socio-spatial contexts

Abstract

The well-researched sociological concept known as Zero Acquaintance Judgment frames first impression scenarios and highlights their prevalence and importance to our everyday lives, yet sociology so far overlooks how these might be affected by the built environment where first impressions are typically situated. Broadly, spatial discriminatory discourse investigates how spaces can affect social judgments, yet no research has investigated how this dynamic might unfold within a first impression scenario. Using the Zero Acquaintance Judgment concept as a lens of inquiry, a comprehensive review of feminist, queer, racial, and disability frameworks (which comprise spatial discriminatory discourse) was undertaken. From this investigation, three broad theoretical themes were articulated and rationalized as to how the built environment can potentially affect first impressions between strangers. The discussion bears relevance for researchers and designers of spaces where first impressions are paramount to function as well as highlights how the settings of research into first impressions may affect outcomes.