ORGANIZATION CITIZENSHIP BEHAVIOUR TOWARDS SUSTAINABILITY: THE CASE OF PERAK AND SABAH HOTELS (A THEORETICAL REVIEW)

Abstract

The study aims to perpetuate the understanding of affective commitment and its mediating role as a critical component in understanding organizational citizenship behaviour. This is a conceptual paper and the proposed framework comprising of organizational culture, turnover intentions, personality and transformational leadership are proposed as independent variables. Organization citizenship behaviour is referred to as a informal behaviour that employees engage themselves voluntarily in helping out organization. It is a form of behaviour that requires a minimal amount of monitoring but increases the effective functioning of the organization. This study intends to explore further the effect of the proposed components in elevating affective commitment among employees further increasing the exhibition of organizational citizenship behaviour. With the increased challenges and competition organization can merely survive by having employees who adhere to formal contractual agreements and it is critical for them to go the extra mile for the organization. There are five dimensions in OCB namely altruism, courtesy, sportsmanship, civic virtue and conscientiousness and all the dimensions conceptually play a important role holistically in developing employees who are citizenship oriented.