Interactive Education Marketing Strategy at Al Bukhori School IT Elementary School Banyuasin

Abstract

This research aims to analyze the interactive education marketing strategy at Al Bukhori School in Banyuasin, and identify inhibiting and supporting factors for the implementation of this strategy. Conducted at Al Bukhori School, Jl Meritai Raya Perumahan Anggrek Indah Banyuasin, this study employs a qualitative approach with qualitative descriptive methods. Data is acquired through field observations and in-depth analysis to provide insights into the interactive education marketing strategy. The research findings indicate that product, price, promotion, and people are key indicators in the interactive education marketing strategy. This strategy focuses on a positive image through school community relations and appropriate pricing. It is discovered that promotion and people's involvement play a crucial role in the success of marketing educational services. However, the research also identifies inhibiting factors, such as financial constraints and a lack of public awareness about interactive education.Penelitian ini bertujuan untuk menganalisis strategi pemasaran pendidikan interaktif di Sekolah SD IT Al Bukhori School Banyuasin, serta mengidentifikasi faktor penghambat dan pendukung implementasi strategi tersebut. Dilakukan di SD IT Al Bukhori School, Jl Meritai Raya Perumahan Anggrek Indah Banyuasin, penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif kualitatif. Data diperoleh melalui observasi lapangan dan analisis mendalam untuk memberikan pemahaman tentang strategi pemasaran pendidikan interaktif. Hasil penelitian menunjukkan bahwa produk, harga, promosi, dan orang merupakan indikator utama dalam strategi pemasaran pendidikan interaktif. Strategi ini terfokus pada citra positif melalui hubungan masyarakat sekolah dan penentuan harga yang sesuai. Ditemukan bahwa promosi dan keterlibatan orang berperan penting dalam keberhasilan pemasaran jasa pendidikan. Meskipun demikian, penelitian juga mengidentifikasi beberapa faktor penghambat, seperti kendala finansial dan kurangnya pengetahuan masyarakat tentang pendidikan interaktif.