Investment in Housing Construction: Current Trends and Digital Technologies

Abstract

Strengthening of such factors as urbanisation, aggravation of the ecological situation, the need to create safe living conditions, increase in building areas, high differentiation in the cost of housing and increase in the scale of social construction, etc. actualises the need to search for innovative forms of corporate investment strategies in housing construction. The purpose of article is to analyse modern trends in the development of investment processes in housing construction. The use of methods of generalisation and system analysis allowed to define the main directions of development of socially responsible investment in the sphere of housing construction; with the help of the method of system-structural analysis the strategy of using BIM-technologies was investigated in detail: essence, stages of implementation, peculiarities of use in different countries. The development of the housing construction industry is under the increasing influence of such external factors as safety, ecology, urbanisation and digitalisation. Corporate investment strategies in the residential construction industry are diversifying: Fix-and-Flip strategy, crowdfunding, investment in property investment funds. New flexible financial mechanisms are emerging, expanding the possibilities of attracting new resources. Modern digital tools make it possible to synthesise the imperatives of greening and smartisation on the basis of BIM (Building Information Modeling) technologies. The advantages of using BIM-technologies are: optimisation of the management and control process, reduction of construction and operation costs, increased coordination of all project participants, reduction of errors and mistakes in project documentation.