Media Violence and Siblings’ Aggressive Behavior: Parents’ Perception in Pakistan

Abstract

This study aims at exploring the perception of parents regarding the effect of media violence on siblings' behavior. This study was conducted in the province of Punjab collecting data from Multan, Faisalabad and Lahore. Theory of cultivation was employed on the study. The study concluded that the children mostly watch television and play games on computers when they are free. Parents also witnessed behavioral changes like siblings fighting with each other after viewing violent media contents. The results also reveal that there is a significant relationship between the time spentper day on media and aggressive behavior. The study recommends that parents should be vigilant as what sort of media contents their siblings are watching and how much time they are spending on such media exposure