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The Measurement of the Relationship between Viral Marketing across Social Network and Smartphones Customers Trends with Reference to the Brand Personality as a Mediating Variable

  • Abdullah M
International Journal of Business and Statistical Analysis (2016) 3(1) 43-53
DOI: 10.12785/ijbsa/030105
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Abstract

This study aimed to find out how viral marketing through social networks and brand personality contribute in influencing on smartphones client's trends. That means, to know the strength and direction of the relationship between each of the viral marketing and the brand …

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APA

Abdullah, M. T. M. (2016). The Measurement of the Relationship between Viral Marketing across Social Network and Smartphones Customers Trends with Reference to the Brand Personality as a Mediating Variable. International Journal of Business and Statistical Analysis, 3(1), 43–53. https://doi.org/10.12785/ijbsa/030105

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