Voting Identification through Value Approach: A Case Study on Malay Young Voters

Abstract

The voting identification among the young voters in Malaysia is a reflection of the value which is gained through a political stance. There is a series of political studies that shown the role of value towards democratic system, especially in influencing the voting involvement in elections. Therefore, this study is aimed to identify significant values among Malay young voters in selecting a political leadership. This study applied the quantitative research method and administered to a sample of 544 respondents. The study was developed based on the sample selection pattern using purposive sampling technique by Krejie & Morgan sample determinant table. The findings were analyzed descriptively using percentage, mean, and standard deviation. Findings disclosed that the element of value is very significant to the political system in Malaysia.