Extracting Political Interest Model from Interaction Data Based on Novel Word-level Bias Assignment

Abstract

In democratic countries, political interest is deeply involved in people's daily lives. Research in political consumerism shows that product purchase decision is also influenced by the political orientation of the consumer. In traditional recommendation system design, user interest in an item is provided by a unified model. Recently, interest disentanglement methods have been introduced. It is shown that by disentangling interest factors such as conformity and private interest, recommendation performance can be significantly improved. However, few studies attempt to disentangle political interest in purchase behavior, which is bipolar. In this article, we propose a method to extract political interest model from e-commerce interaction data, which is supported by a novel word-level political bias assignment. For the bias assignment part, we improved a political bias distilling method. For the political interest model extraction part, we extend a one-side bias method to make it support bipolar bias. We compare our method with state-of-the-art baseline methods in several evaluation settings, and the experimental results show that our method can achieve superior performance. Further investigation shows that our method is consistent with theories of political consumerism.